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2026.10.08

Who Trains the Next Producer?

Author
Juliano Wahab
CEO, Monet
Access ladder with its bottom rungs missing and a newcomer standing at its foot

Entry jobs that ask for years of experience, and teams that lose seniors to burnout, leave the industry without a ladder.

Some entry jobs in events ask for senior experience, while the seniors who could teach burn out or leave. This essay argues that the ladder is the employer's job, not the applicant's. It gives a plain model, with honest entry roles, a first season of shadowing with set tasks, and a handbook for each event you run every year.

Somebody trained every senior producer working today. Few firms now plan to do the same. Entry jobs ask for years of experience, and seniors leave with what they know. Teams that do hire newcomers rarely know how to train new event staff without drowning them. The industry is losing its ladder, and only employers can rebuild it.

Eight years for an entry job

Some entry job ads in events ask for years of experience. Take a made-up ad for a coordinator role that wants eight years in events. Nobody can earn those eight years without a first job somewhere. So the ad closes the door it claims to open.

A coordinator is the first rung. It is where people see the planner, the designer and the producer at work before they pick a path, as the difference between the three roles shows. Asking for eight years at that rung means the firm wants someone else to pay for the training.

The top rungs are thinning

The other end of the ladder is under strain too. Senior people burn out. Others lose their jobs when a firm cuts its events team or hands the work to an outside agency.

When a senior leaves, the venue contacts go too. So do the supplier habits and the memory of what went wrong last time. Most of it was never written down. And the people who could teach it are often the ones burning out.

Turnover is the normal state

Small teams face a quieter version. A team that runs a few events a year often leans on helpers. Those helpers leave town, step up to bigger jobs or change careers. So every year or so, the team starts again with new people. It then has to train them without overwhelming them.

That is not bad luck. It is how event teams work. The answer is not a better hire who needs no training. It is a system that expects new people every year.

Honest entry roles

Start with the job ad. Write it for the job, not for the person you wish would apply. An entry role asks for proof of organizing, such as a student society, a volunteer shift or a family event run well. It does not ask for years.

Then say what the first year holds. Name the events the new hire will work, the tasks they will own and the person they will learn from. A newcomer who can see the path can see their progress. One who is thrown in learns only to survive.

A first season of shadowing with set tasks

A season is the run of events a newcomer works in their first year. Plan it one step at a time, the way you plan a build.

  • First. Role: Shadows the producer all day. Owns: One small task, such as the spares box or the crew sign-in. Learns from: The producer.
  • Second. Role: Shadows a zone lead. Owns: One zone's checklist, signed off by the lead. Learns from: The zone lead.
  • Third. Role: Runs a zone with a senior on call. Owns: The zone, from build to load-out. Learns from: The senior on call.
  • Fourth onward. Role: Runs a shift. Owns: A shift, with a handover at each end. Learns from: The review after each event.

Three rules stop it from overwhelming anyone. Each event adds one new job, never three. The newcomer has one named person to ask, who is not also running the show. And each event ends with a short talk about what went well and what to try next time.

A handbook for each recurring event

Most firms run the same events every year. Each one needs a handbook that outlives anyone who worked on it. Keep it short and keep it current. Update it at the review after each edition, not from memory a year later.

  • Venue contacts, house rules, load-in times and the route in.
  • Last year's floor plan, marked with what changed on the day.
  • Suppliers, what they delivered and what to check next time.
  • The run of show, with the cues that went wrong.
  • Known problems and the fixes that worked.
  • Who owns what, listed by role rather than by name.

A handbook turns one person's memory into the team's. It is also the first thing a newcomer should read.

The ladder is a cost of doing business

Firms that want seniors in five years have to hire juniors now. Write honest entry roles, plan the first season and write things down. Nobody else will build the ladder.

A newcomer learns faster when the plan in front of them is the real room at real scale. Monet lays out events to scale on a venue plan and makes walkthrough videos in the real room, so a junior can walk the space before the first load-in.

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